Information & Public Relations


Public Relations companies/departments play a crucial role in shaping the public image and reputation of businesses and organizations. In fact, the use of technology in public relations has greatly enhanced the ability of organizations to communicate with their target audiences and build and maintain their reputation.

Use Cases

Digital Media Listening

●Our Digital Media Listening application listens to various news agencies and collates news/stories related to an organization, its competitors, and segment in real-time. It also helps Public Relations companies/departments to track mentions of an organization in news articles/stories. In fact, public relations companies can utilize this information to measure the effectiveness of their campaigns and identify potential issues.

Social Media Listening

Our Social Media Listening application listens to social media channels for mentions of a brand, product, or service. This information can be used to identify emerging trends, track sentiment, and engage with customers in real time.

Social Media Amplification

Our Social Media Amplification application involves the use of social media platforms to amplify a message or content to a wider audience. Public relations companies can use Sentify to increase the reach of their messaging and connect with new audiences. By leveraging the power of social media influencers and brand advocates, public relations companies can also build credibility and trust with target audiences.

Sentiment Analysis

Our Sentiment analysis application uses Natural Language Processing (NLP) algorithms to analyze the sentiment of online mentions and conversations. This tool can be used by public relations companies to gauge the public's perception of a brand, product, or service. Sentiment analysis can help PROs to identify potential issues and opportunities, as well as track changes in public sentiment over time

Content Management Systems (CMS)

Content Management Systems (CMS) allow public relations companies to manage, organize, and publish content across multiple channels. With a CMS, PROs can easily create, edit, and publish content on websites, blogs, social media, and other digital platforms. CMS allows content to be easily searchable and accessible, making it simpler to share and repurpose content across different channels. We work with various CMS platforms including WordPress, Drupal, Joomla, and more. Our team will work closely with you to determine the best CMS Platform for your requirements, and we will ensure that your website is responsive, easy to use, visually appealing, and optimized for search engines.

In short, public relations companies can benefit greatly from creating more targeted and effective messaging, tracking public sentiment, and engaging with customers in real time. With the right tools and strategies, public relations companies can help businesses and organizations build and maintain a positive public image and reputation.

Products Offered


Sentify collates News/Stories from Digital Media and conducts Sentiment Analysis Read More

Success Stories